TY  - BOOK
AU  - Monga, Alokparna Basu.
TI  - The influence of mating mind-sets on brand extension evaluation
PY  - 2012///
KW  - Brand extensions
KW  - Creativity
KW  - Gender
KW  - Mating
KW  - Mind-set
N1  - BSBA
ER  -