TY  - BOOK
AU  - Sarin, Shikhar..
TI  - Implementing changes in marketing strategy: the role of perceived outcome and process-oriented supervisory actions 
PY  - 2012///
KW  - Business-to-business marketing
KW  - Change implementation
KW  - Marketing strategy
KW  - Multichannel marketing
KW  - Sales management
N1  - BSBA
ER  -