TY  - BOOK
AU  - Bruce, Norris..
TI  - Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
PY  - 2012///
KW  - Aggregate advertising model
KW  - Bayesian dynamic linear model
KW  - New product
KW  - Sequential distribution
KW  - Word of mouth
N1  - BSBA
ER  -