A
multicategory model of consumer's purchase incidence, quantity and brand choice decisions
methodological issues and implications on promotional decisions
Mehta, Nitin..
creator
text
xx
c2012
9999
monographic
und
49 : 4, page 435
BSBA
Nitin Mehta ... [et al.].
Basket utility maximization
Choice models
Multicategory brand choice decisions
Purchase incidence decisions
Quantity decisions
Journal of Marketing Research
140626