00700nam a2200193Ia 4500 140626s9999 xx 000 0 und d Mehta, Nitin.. A multicategory model of consumer's purchase incidence, quantity and brand choice decisions : methodological issues and implications on promotional decisions / Nitin Mehta ... [et al.]. c2012. 49 : 4, page 435 Journal of Marketing Research BSBA Basket utility maximization. Choice models. Multicategory brand choice decisions. Purchase incidence decisions. Quantity decisions. SE 121042 121042 0 0 0 CL CL PER 2014-06-26 0 S0150 2014-06-26 00:00:00 2014-06-26 SE