TY  - BOOK
AU  - Sood, Sanjay.
TI  - The effects of brand name structure on brand extension evaluations and parent brand dilution
PY  - 2012///
KW  - Brand delution
KW  - Brand naming
KW  - Categorization
KW  - Product experience
KW  - Subbranding
N1  - BSBA
ER  -