TY  - BOOK
AU  - Jobber, David.
TI  - Principles and practice of marketing
SN  - 9780077140007
AV  - HF 5415 .J5 2013
PY  - 2013///
CY  - London ; New York
PB  - McGraw-Hill
N1  - Includes bibliographical references, glossary and index; BSBA
ER  -