00466nam a2200133Ia 4500008004100000020001800041050002600059100002200085245010700107260003700214300002100251500005100272521000900323140527s9999    xx            000 0 und d  a9780071778626  aHF 5415b.C54248 2013  aCohen, William A.  aDrucker on marketing :blessons from the world's most influential business thinker /cWilliam A. Cohen  aNew York :bMcGraw-Hill,cc2013.  a265 p. ;c23 cm.  aIncludes bibliographical references and index.  aBSBA