00445nam a2200145Ia 4500008004100000020001800041050002400059100001600083245005600099250001200155260005600167300003400223500003300257521000900290140527s9999    xx            000 0 und d  a9780077137014  aHF 5415b.F158 2012  aFahy, John.  aFoundations of marketing /cJohn Fahy, David Jobber  a4th ed.  aMaidenhead :bMcGraw-Hill Higher Education,cc2012.  a359 p. :bcol. ill. ;c27 cm.  aIncludes glossary and index.  aBSBA