TY  - BOOK
AU  - Burns, Alvin C.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 9780132598965
AV  - HF 5415.2 .B7787 2012
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
N1  - Incudes index; BSBA
ER  -