00465nam a2200145Ia 4500008004100000020001800041050002700059100002000086245010200106250001200208260003700220300003400257500001900291521000900310140527s9999    xx            000 0 und d  a9780132598965  aHF 5415.2b.B7787 2012  aBurns, Alvin C.  aBasic marketing research :busing Microsoft Excel data analysis /cAlvin C. Burns, Ronald F. Bush  a3rd ed.  aBoston :bPrentice Hall,cc2012.  a413 p, :bcol. ill. ;c26 cm.  aIncudes index.  aBSBA