TY  - BOOK
AU  - Lee, Nancy R.
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412981491
AV  - HF 5414 .L514 2011
PY  - 2011///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
N1  - Includes appendices and index
ER  -