TY  - BOOK
AU  - deMooij, Marieke
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781412970419
AV  - HF 5415.127 .M66 2010
PY  - 2010///
CY  - USA
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Cross-cultural studies. 
N1  - Includes bibliographical references and index; BSBA
ER  -