TY  - BOOK
AU  - Smith, Ronald D.
TI  - Strategic planning for public relations 
SN  - 9780415506762
AV  - HM 1221 .Sm64 2013
PY  - 2013///
CY  - New York 
PB  - Routledge, Taylor & Francis Group
N1  - Includes bibliographical references; BSBA
ER  -