TY  - BOOK
AU  - Hackley, Christopher E.
TI  - Advertising and promotion : an integrated marketing communications approach 
SN  - 9781849201469
AV  - HF 5823 .H116 2010
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Sales promotion
N1  - Includes bibliographical references and index; BSBA
ER  -