TY  - BOOK
AU  - Beverland, Michael B.
TI  - Building brand authenticity: 7 habits of iconic brands 
SN  - 9780230580312
AV  - HF 5415.1255 .B45 2009
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and indexes; BSBA
ER  -