TY  - BOOK
AU  - Blythe, Jim
TI  - Essentials of marketing communications
SN  - 9780273702054
AV  - HF 5415 .B485 2006
PY  - 2006///
CY  - New York
PB  - FT/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index; BSBA
ER  -