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  <titleInfo>
    <title>Marketing in travel and tourism</title>
  </titleInfo>
  <name type="personal">
    <namePart>Middleton, Victor T. C.</namePart>
    <role>
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  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
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    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Butterworth-heinemann</publisher>
    <dateIssued>2010</dateIssued>
    <dateIssued encoding="marc">9999</dateIssued>
    <edition>4th edition.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>502 pages : illustrations ; 27 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Victor T.C. Middleton, Alan Fyall and Michael Morgan.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>Tourism</topic>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">G 155.A1 .M475 2010</classification>
  <identifier type="isbn">9789812728517</identifier>
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