TY  - BOOK
AU  - Burroughs, George
TI  - Crafting the perfect name: the art the science of naming a company or product / 
SN  - 9781557382009
AV  - HD 69 .B972 1991
U1  - HS 658.4  
PY  - 1991///.
CY  - Chicago, Illinois : 
PB  - Probus Publishing Company
KW  - Management
KW  - Entrepreneurs
KW  - guide
ER  -