Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN: - 0072865784 (alk. paper)
- 658.8 22
- HF5415 .D92 2006
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College Library General Circulation Section | HF5415 .D92 2006 (Browse shelf(Opens below)) | 1 | Available | C8967 |
Includes bibliographical references (p. 652-660) and index.
1210L-1700L
1
1
for circulation. 1copy available in the collection
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