Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: New York, NY : McGraw Hill LLC, 2024.Edition: Thirteenth editionDescription: xxxi, various pagination : colored illustrations ; 28 cmISBN: - 978-1-266-09060-8
- HF 5823 .B45 2024
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College Library Reserve Section | HF 5823 .B45 2024 (Browse shelf(Opens below)) | Available | C24740 | ||||||||||||||
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College Library Reserve Section | HF 5823 .B45 2024 (Browse shelf(Opens below)) | Available | C25244 |
Includes bibliographical references and index.
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