Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy.
Material type:
TextPublication details: New York, NY : McGraw Hill LLC, 2024.Edition: 18th edDescription: xxxiv, 795 p. : col. ill. ; 28 cmISBN: - 9781266124983
- HF 5415 .C36 2024
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College Library Graduate Section | HF 5415 .C36 2024 (Browse shelf(Opens below)) | Available | C23572 |
Includes bibliographical references and index.
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