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  2. Details for: Customer relationship management:
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Customer relationship management: V. Kumar, Werner J. Reinartz.-- A databased approach:/

By:
  • Kumar, V
Material type: TextPublication details: New Jersey: John Wiley & Sons Inc. 2006Description: xxiv, 323 pagesISBN:
  • 978-0-471-27133-8
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Customer relationship management:

APA

Kumar V., . (2006). Customer relationship management. New Jersey: John Wiley & Sons Inc.

Chicago

Kumar V, . 2006. Customer relationship management. New Jersey: John Wiley & Sons Inc.

Harvard

Kumar V., . (2006). Customer relationship management. New Jersey: John Wiley & Sons Inc.

MLA

Kumar V, . Customer relationship management. New Jersey: John Wiley & Sons Inc. 2006.

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