Advertising and integrated brand promotion / Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.--
Material type:
TextPublication details: United States of America : Thomson/South-Western 2006.Edition: 4th edDescription: xlviii, 780 pages : colored illustrations 27.5 cmISBN: - 978-0-324-31132-7
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HP 5821 Og35 2006 (Browse shelf(Opens below)) | Available | SFU0386 |
Includes glossary and index.
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