Advertising campaign strategy : Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.-- a guide to marketing communication plans /
Material type:
TextPublication details: USA : Cengage Learning 2015Edition: 5th edDescription: xxiii, 401 pagesISBN: - 9781133434801
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College Library Reserve Section | HF 5837 .P228 2015 (Browse shelf(Opens below)) | Available | C21869 |
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