Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch.
Material type:
TextPublication details: Philippines :; McGraw Hill,; 2007Edition: Seventh editionDescription: xxvi, 820 pages; illustrations; 26cmISBN: - 9780071260749
- 659.1
- B427 2007
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Stonyhurst Southville International School (Malarayat) | SHS 659.1 B427 2007 (Browse shelf(Opens below)) | Available | SSISM3588 |
Includes glossary, endnotes and index.
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