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  2. Details for: Advertising and promotion :
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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch.

By:
  • Belch, George E
Contributor(s):
  • Belch, Michael A
  • Title
Material type: TextPublication details: Philippines :; McGraw Hill,; 2007Edition: Seventh editionDescription: xxvi, 820 pages; illustrations; 26cmISBN:
  • 9780071260749
Subject(s):
  • Advertising
  • Communication in marketing
  • Sales promotion
LOC classification:
  • 659.1
  • B427 2007
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Advertising and promotion :

APA

Belch G. E., Belch M. A. & Title.Advertising and promotion. Philippines: .

Chicago

Belch George E, Belch Michael A and Title.Advertising and promotion. Philippines: .

Harvard

Belch G. E., Belch M. A. and Title.Advertising and promotion. Philippines: .

MLA

Belch George E, Belch Michael A and Title.Philippines: . .

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