Efficiency metrics for nonprofit marketing/fundraising and service provision – a DEA analysis Linda L. Golden, University of Texas at Austin; Patrick L. Brockett, University of Texas at Austin; John F. Betak, University of Texas at Austin; Karen H. Smith, Texas State University-San Marcos; William W. Cooper, University of Texas at Austin.
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TextPublication details: Journal of Management and Marketing Research; 2012Description: 32 : 18Subject(s): Online resources:
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