International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2013.Edition: 16th edition, McGraw-Hill international editionDescription: xxxiii, 638 pages : illustrations ; 28 cmISBN: - 9789814646086
- HF 1009.5 .C35 2013
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College Library Reserve Section | HF 1009.5 .C35 2013 (Browse shelf(Opens below)) | Available | C20064 |
Includes glossary and index.
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