Fundamentals of strategy / Gerry Johnson, Richard Whittington, Kevan Scholes.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times /Prentice Hall, 2012.Edition: 2nd edDescription: xix, 284 pages : colored illustrations ; 25 cmISBN: - 9780273757252 (pbk.)
- 658.4/012
- HD 30.28 .J6495 2012
Contents:
Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.
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College Library Reserve Section | HD 30.28 .J6495 2012 (Browse shelf(Opens below)) | Available | C19145 |
Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.
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