Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville.
Material type:
TextPublication details: Los Angeles : SAGE, c2014.Description: vii, 255 pages : illustrations ; 23 cmISBN: - 9781412997614 (pbk. : alk. paper)
- 658.8/7
- HF 5415 .B455697 2014
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College Library Reserve Section | HF 5415 .B455697 2014 (Browse shelf(Opens below)) | Available | C18905 |
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
Media Arts
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