Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, 2012.Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: - 9780071317023
- HF 5415 .P455 2012
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College Library General Circulation Section | HF 5415 .P455 2012 (Browse shelf(Opens below)) | Available | C12164 | ||||||||||||||
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College Library Reserve Section | HF 5415 .M378 2012 (Browse shelf(Opens below)) | 1 | Available | C17375 |
Includes bibliographical references and indexes.
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