Integrated marketing communications in advertising and promotion / Terence Shimp
Material type:
TextPublication details: Australia : Cengage Learning, 2010.Description: 668 p. : ill. col. ; 27 cmISBN: - 9780324665314
- HF 5823 .Sh556 2010
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College Library General Circulation Section | HF 5823 .Sh556 2010 (Browse shelf(Opens below)) | 1 | Available | C11928 |
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