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  2. Details for: Essentials of contemporary advertising /
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Essentials of contemporary advertising / William F. Arens.

By:
  • Arens, William F
Contributor(s):
  • Schaefer, David H
Material type: TextPublication details: Boston : McGraw-Hill Irwin, 2007.Description: 558 p. : col. ill. ; 28 cmISBN:
  • 9780071106276
Subject(s):
  • Advertising
LOC classification:
  • HF 5821  .Ar74 2007
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library General Circulation Section HF 5821 .Ar74 2007 (Browse shelf(Opens below)) 1 Available C10650

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  • 1 Comprehensive reviewer for the LET (licensure examination for Teachers) reviewer
  • 2 FIELD STUDY :
    by Lucas, Maria Rita D. et.al.
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Essentials of contemporary advertising /

APA

Arens W. F., Schaefer D. H., . (2007). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

Chicago

Arens William F, Schaefer David H, . 2007. Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

Harvard

Arens W. F., Schaefer D. H., . (2007). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

MLA

Arens William F, Schaefer David H, . Essentials of contemporary advertising. Boston: McGraw-Hill Irwin. 2007.

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