The dynamics of mass communication : media in transition / Joseph R. Dominick.

By:

Dominick, Joseph R

Material type:

TextPublication details: New York, NY : McGraw Hill, 2013.Edition: 12th edDescription: xxi, 470 p. : ill. ; 27 cmISBN:

9780071318266

Subject(s):

Mass media

LOC classification:

P 90 .D59 2013

Summary: Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library Reserve Section				P 90 .D59 2013 (Browse shelf(Opens below))				1	Available			C16219

Includes index

Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world

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The dynamics of mass communication : media in transition / Joseph R. Dominick.

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