Includes bibliographical references (p. 320-321) and index.

1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology.