Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN: - 0256127468
- HF 5415 .M378 1994
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College Library General Circulation Section | HF 5415 .M378 1994 (Browse shelf(Opens below)) | 1 | Available | C7773 |
Includes bibliographical references (p. 503-528) and indexes.
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