Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2010.Edition: 9th edDescription: 554 p. : ill. ; 27 cmISBN: - 9780071081078 (alk. paper)
- 0071081070 (alk. paper)
- Consumer behavior and marketing strategy
- HF 5415.3 .P468 2010
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College Library General Circulation Section | HF 5415.3 .P468 2010 (Browse shelf(Opens below)) | 1 | Available | C12175 | |||||||||||||
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Books
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College Library General Circulation Section | HF 5415.3 .P468 2010 (Browse shelf(Opens below)) | 1 | Available | C12174 |
Includes bibliographical references and index.
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