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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By:

O'Guinn, Thomas C

Contributor(s):

Material type:

TextPublication details: Mason, Ohio : Thomson/South-Western, 2006.Edition: 3rd edDescription: 773 pages : colored illustration ; 29 cmISBN:

9780324113808

Subject(s):

DDC classification:

AdSF 659.121 Og9 2003

LOC classification:

HF 5821 .Og35 2003

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section				HF 5821 .Og35 2003 (Browse shelf(Opens below))				1	In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 11/11/2015			SFU0893

Includes bibliographical references and indexes.

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