Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners / (Record no. 48413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789710412402 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .G194 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garrovillas, Eduardo P. |
| 245 ## - TITLE STATEMENT | |
| Title | Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners / |
| Statement of responsibility, etc | Eduardo P. Garrovillas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mandaluyong City : |
| Name of publisher, distributor, etc | Books Atpb. Pub., |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 257 p. : |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | Local |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Graduate Section | 03/21/2014 | Donation | 2 | 3 | HF 5415 .G194 2013 | C17696 | 05/15/2018 | 10/01/2016 | 03/21/2014 | Books |