Public relations and strategic communication in 2050: (Record no. 367486)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01636nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250729134414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250729b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978103273093 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59.6 |
| Item number | .P83 2025 |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations and strategic communication in 2050: |
| Remainder of title | trends shaping the future of the profession |
| Statement of responsibility, etc | edited by Alexander Larkin and Karen Freberg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY |
| Name of publisher, distributor, etc | Routledg |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 263 pages ; |
| Dimensions | 23cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laskin, Alexander V. |
| Relator term | editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Freberg, Karen |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Sub Shelving location | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 07/29/2025 | Library Fund | 2 | 1 | HD 59.6 .P83 2025 | C24599 | 12/15/2025 | 11/26/2025 | 07/29/2025 | Books |