Strategic brand design : (Record no. 367480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01840nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250729085844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250729b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032765143 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | .S736 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stavorinus, Roel |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand design : |
| Remainder of title | designing brand identity from a marketing perspective |
| Statement of responsibility, etc | Roel Stavorinus |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Abingdon, Oxon ; New York, NY |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 293 pages : |
| Other physical details | colored pictures ; |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Translated from its original Dutch , Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer, by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy , while part four contains a plethora of methods, tools, and models for practice, as well as questions and assignments to support classroom teaching. Practical, accessible, and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students, and students on modules and programs relating to the fields of brand, design, marketing, and communication"-- Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products—Design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image—Design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand design. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Sub Shelving location | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 07/29/2025 | Library Fund | 2 | 1 | HF 5415.1255 .S736 2025 | C24605 | 01/12/2026 | 11/26/2025 | 11/26/2025 | 07/29/2025 | Books | ||||
| Library of Congress Classification | College Library | College Library | Reserve Section | 06/04/2025 | Library Fund | HF 5415.1255 .S736 2025 | C24764 | 08/28/2025 | 08/28/2025 | Books |