Marketing plans : (Record no. 366544)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01263nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241015092835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241015b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394177103 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .M33 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm, |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | profitable strategies in the digital age / |
| Statement of responsibility, etc | Malcolm McDonald, Hugh Wilson, Dave Chaffey. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 639 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"--Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Hugh, |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Sub Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 10/15/2024 | Library Fund | HF 5415.13 .M33 2024 | C23817 | 10/15/2024 | 10/15/2024 | Books |