Killing marketing : (Record no. 361324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190704140154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260026429 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .P981 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pulizzi, Joe. |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Joe Pulizzi, Robert Rose.-- |
| Title | Killing marketing : |
| Remainder of title | how innovative business are turning marketing cost into profit / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA : |
| Name of publisher, distributor, etc | McGraw-Hill Education |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 258 pages. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | Reserve Section | 02/28/2019 | Library Fund | HF 5415.13 .P981 2018 | C21795 | 02/28/2019 | 02/28/2019 | Books |