Global marketing : (Record no. 354907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00343nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138807884 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alon, Ilan |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | Contemporary theory, practice, and cases, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New york : |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 699 pages |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | Reserve Section | 02/05/2018 | Library Fund | 1 | HF 1416 .Al454 2017 | c21134 | 03/12/2024 | 02/06/2024 | 02/05/2018 | Books |