Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s (Record no. 352249)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780833033413 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dertouzos, James N.;Garber, Steven |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Dertouzos, James N.;Garber, Steven |
| Title | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | RAND Corporation |
| Date of publication, distribution, etc | 2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management & Organizational Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="www.jstor.org/stable/10.7249/mr1591osd">www.jstor.org/stable/10.7249/mr1591osd</a> |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | 12/12/2017 | UB323.D44 2003 | 12/12/2017 | 12/12/2017 | Curriculum - Based eBooks |