Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? (Record no. 315978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170224s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joshua D. Newton |
| 245 ## - TITLE STATEMENT | |
| Title | Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Joshua D. Newton, Fiona J. Newton & Stephanie Rep |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Journal of Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32:11-12, Pages: 1103-1122 |
| 500 ## - GENERAL NOTE | |
| General note | September |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | 02/24/2017 | 02/24/2017 | 02/24/2017 | Periodicals |