Brand name strategies at universities: Comparison of three distinct naming strategies (Record no. 309374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dogan, Volkan |
| 245 ## - TITLE STATEMENT | |
| Title | Brand name strategies at universities: Comparison of three distinct naming strategies |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Volkan Dogan, Eskisehir Osmangazi University, Turkey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Journal of Management and Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2015 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Business |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.aabri.com/manuscripts/131639.pdf">http://www.aabri.com/manuscripts/131639.pdf</a> |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | 02/21/2017 | 02/21/2017 | 02/21/2017 | Foreign e-journal articles |