The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage (Record no. 309225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170221s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Okorie Nelson |
| 245 #4 - TITLE STATEMENT | |
| Title | The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Online Journal of Communication and Media Technologies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2015 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Media Arts |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.ojcmt.net/">http://www.ojcmt.net/</a> |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | 02/21/2017 | 02/21/2017 | 02/21/2017 | Foreign e-journal articles |