101 principles of marketing : (Record no. 305475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170203s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712723728 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | .J91p 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jucutan, Myra Lao. |
| 245 ## - TITLE STATEMENT | |
| Title | 101 principles of marketing : |
| 245 ## - TITLE STATEMENT | |
| Remainder of title | understanding the 5 Ps / |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Myra Lao-Jucutan, Felix M. Lao, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mandaluyong City : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Anvil Pub., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 138 p. : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | illustration. ; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 18 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lao, Felix M., author. |
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